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West Herr Auto, a Buffalo Buick dealer, is excited to promote the new 2011 Buick LaCrosse.  The LaCrosse is a sleek and stylish luxury sedan that uses the best of modern technology to deliver the ultimate driving experience.

The engine is a 2.4-liter inline 4-cylinder that gets 182 horsepower.  It can be upgraded to a 3.6-liter V-6, which rockets the power up to 280 horsepower.  The 4-cylinder model has a fuel efficiency rating of 19 mpg city and 30 mpg highway.

As of now, the 2011 Buick LaCrosse hasn’t been officially crash tested by the government or the Insurance Institute For Highway Safety.  However, very little has changed from its 2010 model, which received the IIHS’s much-coveted Top Safety Pick award.  Every trim comes with front, side and overhead airbags, with rear side airbags as an option.  All LaCrosse purchases come with a one-year subscription to GM’s OnStar service, which is built into the control panel.  A rearview camera is available that not only shows what’s behind the car, but also draws the predicted path the car will take using high-tech sensor technology.

Features Sure To Impress Buffalo Buick Shoppers

The 2011 Buick LaCrosse is already making waves for having all the trappings of a high-end luxury sports car, without the luxury price tag.  The MSRP starts at only $26,995.  The LaCrosse’s exterior is artfully sculpted for aesthetic quality as well as aerodynamic efficiency.  The interior is where the LaCrosse really shines.  The rear seats have just as much legroom as the front seats.  All seats have carefully crafted ergonomic back support and soft leather normally only found in Cadillacs.  The interior lights are an opaque blue that provides just enough to see around the cabin without distracting the driver.  As for engine noise, the cabin is completely silent, even at high speeds.  As the Los Angeles Times put it, the comfort of the LaCrosse’s interior “blows Lexus out of the sky.  Pow.  Parachute.  Smoking crater.”

The LaCrosse also comes equipped with blind spot alerts, which notifies the Buffalo Buick driver if a vehicle is in her or her blind spot.  It utilizes Stabilitrak electronic stability control, a system proven so effective that it is required to receive the highest IIHS safety rating.  4-wheel antilock brakes are standard on all trims as well.

Buffalo Buick shoppers interested in this or other great vehicles can call West Herr Buick at 716-652-2600 or visit them online at http://www.buffalobuick.net today.

New Buck LaCrosses in Buffalo NY

Buick is back and your Buffalo Buick dealer, West Herr Buick, is ready. Buick is currently the number one selling car in China and hopes to extend that love for Buick to Buffalo and the rest of the States. Buick will launch an advertising campaign for the 2011 Regal throughout July. The Buick LaCrosse, available at our Buffalo Buick dealership, started a “New Class of World Class” theme last year and the Buick Regal will follow in it’s footsteps. Come into our Buffalo Buick dealership and take home the 2011 Buick Regal in Buffalo!

“We want consumers to discover the 2011 Buick Regal as a compelling performance sedan,” said Craig Bierley, Buick advertising director. “We are presenting the Regal in a variety of ways that are unexpected and providing relevant personal stories to allow consumers to draw their own conclusions about our newest Buick.”

Central to the campaign is a major emphasis on digital, social and mobile activities, including an MSN homepage take over on July 14 and sponsoring the Wall Street journal iPad app.

Consumers will also be able to access an online aggregator called “Moment of Truth” (URL still to be determined), which will house a virtual library of Regal stories and reviews from third parties and other customers.  The site will allow them to engage and share their opinions about the Regal.

For individuals who want to experience Regal first-hand, a 10-city test drive program will be conducted later this year, where up to 12,000 non-Buick owners will experience the brand and be given the opportunity to drive the all-new Regal. Buffalo Buick drivers should surely be privy to this opportunity, West Herr Buick believes, due to our close proximity to NYC.

Complementing these non-traditional activities is a large mass media plan. Television advertising will appear in both network (prime, late night, and sports, etc.) and cable original programming, appearing on such networks as Discovery, Travel Channel, and Food Network in July.

Print ads will run in weeklies such as Entertainment Weekly, People, and the Week beginning in early July, as well as in monthlies like Esquire, Smart Money and Wired. For added impact, double page newspaper ads will run in the major national newspapers (Wall Street Journal, USA Today and New York Times) on July 14th. Additionally, outdoor advertising will be highly visible in 10 key markets starting in mid-July.

Buick is a modern brand with premium, high-quality vehicles characterized by sculpted designs, luxurious interiors with personal technologies, and responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning vehicles, including the Enclave crossover, LaCrosse sedan and Regal sport sedan. A new compact sedan and small crossover will join the portfolio in the next few years. Buick sales continue to grow and our Buffalo Buick dealership has certainly seen the difference.

If you would like to find out more information about Buick cars in Buffalo, West Herr Buick is the dealer for you. Our Buffalo Buick dealership has a long history with Buffalo Buick owners and we intend to keep it that way. Please call our Buffalo Buick dealer with any questions you may have at 716-652-2600. Hurry into our Buffalo Buick dealer and take home the 2011 Buick Regal. Buick’s new campaign for the 2011 Buick Regal will have these flying off our Buffalo Buick lot, so come in today!

To see our Buick cars in Buffalo or if you would like to find out more information about West Herr Buick, please visit www.eastauroragm.com

Today I discussed the merits of the internet with a volunteer fireman, heard tales of house renovation from an automotive technician and learned sales techniques from a father of six.  Just a typical day working for the West Herr Auto Group .

With 15 dealerships and approxiamtely 1100 employees, you’ll find just about every walk of life at any given location.  While the personalities vary, the general attitude of courtesy and honesty is the same.

“This company has great faith in it’s people.  It’s amazing,” said Mike Wilkinson, sales consultant at West Herr Ford, Lincoln and Mercury in Amherst, NY.

Wilkinson has been with West Herr for 17 years.  He has been in the automotive sales industry for close to 30.  He is a father of six and coaches baseball for his children.  Wilkinson says West Herr offers him the flexibility to balance his family life.  He’s not the only employee with this sentiment.

“It’s amazing what this company does for you that they dont have to do,” said Dennis Albrecht, a technician from West Herr.

While Wilkinson leads a prototypical suburban family life, the humble Albrecht prefers to renovate his house with his weekends.  Despite the size of the company, Albrecht praised the owners’ efforts in getting to know all their employees.

“I saw (vice president) John Wabick at Wegman’s, and he made it a point to say hello and ask me about my family,” Albrecht said.  “He knew my name and I wasn’t even wearing my name tag.”

Whether its the oldest dealership in the group or a small body shop, the open communication remains unchanged.

“I love the respect and freedom you get to do your job around here,” said Joe Steinert, an employee of the West Herr Body Shop.  Steinert is also a volunteer firefighter in Langford, NY; a clear sign of his dedication to the Western New York community.

As a new employee, fitting in and learning your surroundings is often the toughest challenge.  After touring just a few of the 15 West Herr dealerships in Buffalo, it’s clear this is a place where people thrive long-term.

Visit the number one Buffalo Buick dealer, West Herr Buick, and discover why we have become the leading auto group in New York.